By Network writer Sean Sullivan
"Before my discovery of the Beachbody opportunity, I hoped till I was blue in the face for a change, for something to come along, for someone to recognize my potential," Coach Darren Natoni recalls. "A great deal was happening—I just couldn't see it. I was too busy not being busy; I was too focused on being bitter and unhappy, getting out of shape, and missing out on the unbelievable opportunity surrounding me."
Then, one evening, Darren saw an ad for a new fitness program called INSANITY®. "I was that out-of-shape guy, sitting on the couch, three years past any sort of legitimate workout," Darren remembers. "And on comes this crazy infomercial claiming to be the hardest workout ever put on DVD. I went online and clicked that big red button that says, 'YES! I WANT TO TAKE THE INSANITY CHALLENGE!' That single moment is when everything changed for me."
Planting the seeds of success
Just 60 days later, Darren had completely transformed his body. But little did he know the transformation of his career was just beginning. "I was online, preparing to repeat INSANITY, when I learned about the Business Opportunity," he says. "I had no clue how I was ever going to recruit a single Coach; I just knew that I loved INSANITY and wanted to share it with everyone."
On the morning of January 1, 2010, Darren wrote down his goals for the year. But he was still unsure how to begin growing his organization. Then, he saw one of the Game Plan Road Tour events. "THAT is when I started to learn how easy this business really is," Darren gleams. "Since that day, I've had one simple strategy for building relationships—say 'hi' to people. That's it! Just go out there and try to brighten someone's day." And in little over a year, this singular focus has propelled him to the impressive Coach rank of Star Diamond.
Overcoming obstacles
Darren's incredible early success has not come without facing challenges. "The lowest point in my Beachbody business happens every time a Coach quits," he says. "Whether they are personally sponsored or not. There's nothing more discouraging to me than watching someone surrender and accept defeat—especially considering all it takes to be wildly successful in this business is to be a product of the product and to NOT QUIT."
Darren is also frequently asked about exploding through the barriers to achieving Success Club—a feat he has accomplished all 15 months since becoming a Coach. "My core philosophy on Success Club is simple. Don't focus on Success Club," Darren says. "While it's undoubtedly an invigorating goal, we must use it as fuel to better our fitness, refine our nutrition, and build positive relationships with amazing people who drive us to new heights in our life."
Darren adds, "By investing our energy into living a full, happy life by pursuing our potential, we naturally attract success—hence, we manifest Success Club."
Rocketing future growth
By simply focusing on the means, rather than the ends, Darren continues to reach new levels with his organization. "My mind almost explodes from sheer anticipation and excitement when thinking about the current state of my Beachbody business and where my team is headed," Darren says. "Sure, the income is great, but it continues to be secondary to the invaluable moments of witnessing someone break past boundaries they didn't think possible."
Darren continues, "It makes me proud to watch someone completely revolutionize his or her life. That's the root of future success. That's what defines this opportunity for me."
Asked about his core philosophy on achieving success, Darren's eyes light up. "IF WE SETTLE, WE FAIL AT LIFE," he exclaims. "The philosophy that gets me out of bed in the morning is simple. I KNOW today, tomorrow, this month, this year, is going to be the best of my life. By knowing, it becomes reality. What people don't fully grasp until they take this journey is how much these programs not only reshape your body—Beachbody has the power to reshape your entire life."
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